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Real Wendy vs Hot “Wendy” Commercial Girl

I’m not a fast food kinda girl. That isn’t to say I’m against junk food, because I will buzz through a pile of Kit Kats like a chainsaw on its period. But even I noticed when Wendy’s commercials appeared on all my favorite channels.  Other than drunken, 1AM conversations  where I  create the perfect fast food burger meal — Burger King burger, McDonald’s fries, Wendy’s Frosty (for the dunking of aforementioned fries) — Wendy’s had fallen off my radar.

Then suddenly, there she was: the REAL Wendy, copper tresses neatly bobbed.  Wendy Thomas, Dave’s little girl, was personally pushing me to buy Wendy’s burgers. I loved it. I felt warm and fuzzy, the way only memories of your mother weaseling her way out of cooking for the evening can.

But with this warm glow came a creeping sadness.  A serious flaw in the Wendy’s ad campaign refused to be ignored. Wendy Thomas had changed.  “Where’s the Beef?” had been answered.

Wendy Thomas was fat.

I do not say that to be cruel, sitting here in my glass house. I’ve been known to shop in the husky aisle. And I am certainly not saying every pitch woman should have lips and tits that weigh more than the rest of her combined. But when you have a heavy-set woman representing the young, skinny, icon from your youth, gushing how a “Dave’s Hot and Juicy” burger will do you good, it is a little like a hollow-eyed drug addict touting the joys of heroin. It is impossible to not say, “Yeah, I used to be thin too, girl. But those damn burgers of your Dad’s fucked that up pretty good. I see he got you, too.”

Real Wendy Video:

But wait! No sooner had my soul twisted with guilt over noticing Ms. Thomas’ girth, before the hot redhead showed up.  Almost before Wendy had a chance to finish waxing poetic about her late father, a young, cute, redhead appeared like morning dew on a drive-thru microphone stand. Adorable actress Morgan Smith Goodwin tacitly implied SHE was Wendy.  She didn’t say she was “Wendy,” but if a dude showed up at McDonald’s with red hair, white face, and a vaguely “creepy uncle” air about him; you’d assume the poor bastard was Ronald for the day.

Wendy's

“Now that’s better” – They mean the food, right?

 

Wendy Thomas was the real Wendy. Morgan Smith Goodwin was the hot Wendy. I was left with the urge to draw a good witch/bad witch comparison, when the only crime committed by Ms. Thomas was to remind me I had aged and people who rocked out to Duran Duran with me were starting to need butt-lifts.

I was being tested.

My emotions hadn’t been toyed with like this since that cute boy who, much to my glee, ultimately peaked in 8th grade. What made me want to buy a Wendy’s burger? Nostalgia or sex appeal? Or had they pulled a rope-a-dope, drawing me in with substance and then attacking with the hot chick in case a young male lurked nearby?

Fake Wendy Video:

Why put the viewer in this predicament? If you want to go with nostalgia, go with nostalgia. Don’t undermine whatever impact it might have had by immediately following it with a commercial featuring a younger, hotter version of your nostalgic star. She can’t help but pale in comparison, and that just isn’t fair to her, or the money her Daddy’s company paid your stupid asses to create the commercials and buy the ad spots.

Can we be happy remembering the square burgers of our childhood? Or do we want… NAY — do we NEED — to believe we can eat Wendy’s burgers forever and never gain an ounce?

I dunno. Someone hand me a Frosty and some fries and let me chew on it.

Amy Vansant

Voted Funniest Non-Mommy Blog by a Bunch of Moms I Got Really Drunk.Amy has been finding creative ways to make no money since high school.
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61 Responses

      • Brandon

        If there’s going to be some Wendy on Wendy action, I’d recommend Jello or baby oil. Real Wendy has a weight advantage, and you need something to even the odds.

        Maybe ‘dude’ Wendy can be the referee?
        Brandon recently posted..Brandon’s Bizarre Moving Adventure!

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    • michael

      It’s not REAL vs HOT Wendy. That redhead isn’t really hot (in terms of tv hotness). it’s actually far more interesting and weird than the these meme. The redhead is so specifically cast and her character is almost defined by what she isn’t .

      She isn’t a friend of anyone in the scene, she just appears. She’s not a spokesman for Wendy’s, but she sure acts like it.
      She’s not skinny. She’s not chubby (little double-chin or weak chin)
      She’s not hot. She’s not ugly.

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      • Amy Vansant

        I don’t think she’s particularly “hot” either (and her character comes off absolutely bitchy in some of the commercials), but you wouldn’t believe the hits I get from people looking up “hot wendy” – clearly, she floats some people’s boats!

           3 likes

      • Quagmire

        You’re insane. Fake Wendy is smoking HOT, I’m currently rubbing out a giggity to her ads

           14 likes

      • Jim

        Whatta ya mean NOT HOT!!!! She is the HOTTEST!!!

           6 likes

  1. Lance

    I prefer the more aethetically pleasing Wendy because she’s trying to sell me something. The real Wendy is guilt tripping into getting a Frosty. I prefer duplicity in my advertising. Its more honest, in a an ironic way. Think about that Alanis.
    Lance recently posted..Violet

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    • Amy Vansant

      And nothing in that alanis song is actually ironic… is that ironic? Is your dad being a burger king (not THE burger king…) and not having “thin” genes ironic? Nah… just bad luck. Yummy yummy bad luck.
      Amy Vansant recently posted..The Heartbreak of Dog Bullies

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  2. Jen

    I like the last comment. I can just imagine that conversation about Wendy not being “Wendy” enough and then a spiel about needing to appeal to a younger demographic. By the way, I rocked out to Duran Duran and have yet opted for a butt lift. I’m killing myself with Pilates and not looking too closely in the mirror.
    Jen recently posted..Open Letter To The Today Show
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  3. Stacey

    It’s nice to see I’m not the only one who noticed this. One day I saw the real Wendy commercial. The next week I saw hot Wendy and thought, “Oh, I see how it is.”
    Stacey recently posted..The Fortune Cookie

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  4. sean

    Ok, I am male dorkness at it’s worst. Morgan Smith Goodwin is freaking adorable. Now that I’ve outted myself as a total pig, but you know what? I liked seeing Wendy Thomas. I thought it was touching. I also totally knew that the Dave Thomas we saw in the ads was nothing like the Dave Thomas in real life. I’m pretty sure he was sick to the teeth of the “aww shucks” persona thingie.

    So, both good.
    sean recently posted..The new “Where The Hell is Matt 2012″ video is out!

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  5. Aston Gambino

    Have to admit I was also intrigued by the whole ‘Skinny Wendy vs Fat Wendy’ marketing.

    Half of me thinks this whole marketing campaign is a complete disaster. Like some bold marketing dude out of college proposed the Fat Wendy idea and despite being laughed out of the conference room, eventually the “it’s so crazy, it just might work” mentality won out, and after horrendous reviews, they were forced to rethink their strategy and roll out the skinny girl. And fire whoever it was who came up with that bold idea.

    But part of me thinks this campaign is quite clever. Fat Wendy isn’t marketing to everyone. She’s marketing to the old fashioned, the sentimental, and most likely, the overweight, of which 90% of the regular patron of the restaurant probably are. And Skinny Wendy, meanwhile, promotes the salads, and smoothies and all the other hipster shit that no one really eats, but does provide an attractive draw to the young demographic. It’s win-win.

    And all of me is wondering why the hell I’m this interested in a fast food campaign, which is when I realized … it is pretty clever after all. :)

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  6. Bob Fairlane

    Every time I see Wendy Thomas I don’t think of burgers, I think of those big cans of cheetos from Costco. When I see the new Wendy, I think of a nice salad or a burger and small frosty. Yum. I think she’s really adorable, like the “real Wendy”, but much more sexually appealing. ;-)

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  7. Rob

    I don’t know, but if I could get an order of the hot Wendy’s girl, I don’t think I’d ever stop eating her

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  8. Jenna

    I think the real Wendy is a crucial part of the decision making progress. I’m sure she’s totally on board with the new strategy. The objective is to make money. I bet she enjoys watching Morgan more, too. Too bad she’s fat.

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    • Amy Vansant

      Yeah, I think they’re just figuring everyone out there is going to connect to ONE of these chicks… covering their bases.

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  9. Scott

    I wish to have sex with young Wendy. She gets my vote.

    Memo to Wendy’s:
    The best way to sell your product to all age groups is to make the viewer want to dogpile your spokeswoman. Old Wendy does not achieve the desired effect. Do not put her in any more commercials.

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  10. Ogre

    There is no Wendy Thomas. Her real name is something else, Wendy is just a nickname that Dave Thomas had had for his young ginger haired daughter.

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  11. Spokker

    Real Wendy is the first time I’ve ever seen a fat person in a fast food commercial. To be honest, though, I’ve never seen *that* version on television. I see the fake Wendy version a lot.

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  12. Ronald King

    Tom Leykis from blowmeuptom.com the best internet radio show for guys in the world.Yes he does have a very big audience on the net.He loves living without annoying crumbcrunchers as do I.So glad I found your blog and will be visiting again as I love any women who have the guts to go against the perpetual societal programming to breed.

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  13. Mike

    I googled “Who is the fake Wendy” and found this page. It’s interesting that a fast food company went ahead and used the real Wendy as their spokesperson for a little bit. It’s possible they thought people would connect with the real Wendy because of her identity, but I’m sure they had a plan b all along. They’re in the business of making money, and the advertising world seems like it can be pretty cruel. I hope that the real Wendy didn’t take it personally, but it’s got to feel pretty terrible to get replaced like that just because of her appearance.

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  14. Amanda Huginkiss

    Has anyone else noticed her uncanny resemblance to Alyson Hannigan?

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  15. Pete Genova

    Excellent and funny blog! I was thinking the same thing as you, did an internet search, and found it. (by the way, I rocked out to Duran Duran as well) But seriously, it says a lot about our view of women when the real Wendy Thomas (and Joan Osborne in the ‘One of Us’ video) cannot have their full figure shown on camera. It also reminds me of the Happy Days episode where different kids were brought in to play Mr. Cunningham’s kids for his hardware commercial. They didn’t ‘fit’.

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  16. D

    I’m sorry, but this is kinda BS. Wendy Thomas is plump, but she’s not morbidly obese. She’s a normal looking woman in her early 50s, the female equivalent of her father as a spokesperson – a folksy,nice person you’d expect to represent a family restaurant.

    The actress, while sort of cute, is goddamn annoying.

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  17. dakota

    Personally I like the Wendys double,does she know about the polymethoxylated silicone oil in those “natural” fries?
    The fact that they use some synthesized stuff like that so as to minimize foaming of the fryer oil!

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  18. Kaitlyn

    Wendy was an overweight child too. The picture used for the logo shows her as chubby little girl in pigtails, and the people who made the logo actually made her thinner for better sales.

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  19. Bryan Knepel

    Wendy Thomas
    Born Melinda Lou Thomas
    September 14, 1961 (age 51)
    Residence Upper Arlington, OH
    Nationality United States
    Other names Melinda Lou “Wendy” Morse
    Citizenship American
    Alma mater University of Florida[1]
    Employer Wendys
    Known for Namesake of Wendy’s hamburger chain
    Home town Columbus, Ohio
    Spouse(s) Paul Morse
    Gary Floto (until his death)
    Parents Lorraine & Dave Thomas

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  20. Shaun

    I like the real Wendy better, seemed honest and made me like the chain a little more. The new Wendy sucks and I don’t like how they pulled her ads due to her weight. She is worth 100 Million for crying out loud let her be the spokesperson.

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  21. Billie Jones

    Wendy is NOT FAT she is healthy and a very pretty woman. I like the real Wendy she seemed honest, and out going and was a very pretty woman.

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  22. George

    The new Wendy is distractingly hot. She makes vegans want to eat a burger.

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  23. Ex-Emplyee

    Wendy’s International aka corperate is the hot Wendy. The real Wendy is Thomas 5 (Owned by Dave’s 5 children) which is the “franchise”. They are 2 seperate companies with different offices. Tomas 5 pays corperate to use the name. How messed up is that?

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    • Amy Vansant

      I didn’t know that – interesting… that explains why they had two commercials running simultaneously there for a while too!

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  24. Samuel

    That “smoking hot” ginger lady with an obnoxious and obsessive is so annoying, I just want to punch her. That’s how much she sucks!

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  25. Uncle Doc J

    I suppose it’s the same logic that drapes bikini-models over cars in car-magazines, before the mechanics go back home to their ‘Wendy Thomas’-lookin` wives :-P
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  26. Brent

    Just not a good idea to use an overweight person to advertise a fast food restaurant… Just sayin’….

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  27. George

    The burger babe is a lovely girl. She can sell me a burger and french my fries. She is the all american whole some girl next door. Nice to see a girl who is an awesome expression. Just wonderful.

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